Vidwan-ID : 183802



  • Dr Prabhakar Rajkumar

  • Professor
  • Central University of Tamil Nadu
Publications 1999 - 2024

Publications

  • 170
    Journal Articles
  • 6
    Book Chapter
  • 6
    Book
  • 46
    Conference
    Proceedings
  • 3
    Editorial
  • 10
    Projects
  • 1
  • 1

Citations / H-Index

2 Citations

Google Scholar

Co-author Network


Expertise

Business, Finance

Investment and Portfolio Management including option and derivative theory, Scientific Marketing including Advertisement evaluation, subliminal and product positioning.

Personal Information

Dr Prabhakar Rajkumar

Male
Department of Commerce Central university of Tamil Nadu, Neelakudy Road, Nilakkudi, Tamil Nadu, India
Thiruvarur, Tamil Nadu, India - 610005


Experience

  • Professor

    Department of Commerce

    Central University of Tamil Nadu

  • Professor

    Department of Commerce

    Periyar University


Qualification

  • Ph.D

    Alagappa Institute of Management


Honours and Awards

2022

Research Professor in Finance

Indian Institute of Finance

2019

Best Paper Presenter

South Asian Research Center (SARC), Sri Lanka

2019

Distinguished Faculty in Humanities and Social Sciences

Venus International Foundation

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2022

Research Professor in Finance

Indian Institute of Finance

2019

Best Paper Presenter

South Asian Research Center (SARC), Sri Lanka

2019

Distinguished Faculty in Humanities and Social Sciences

Venus International Foundation

2016

Bharat Vikas Award

Institute of Self Reliance

2015

Outstanding Scientist VIFRA Award

Venus International Foundation

2014

Teacher Achievement Award

Navraj Academy for Managerial Excellence

2013

The Best Citizens of India

International Publishing House

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Doctoral Theses Guided

2024

A Study on the Impact of Experimenter-Induced Factors on Millennial and Generation Z Using Subliminal Concepts with reference to Unilever Logo

M.Priya, Periyar University

2024

A Study on the Impact of Foreign Direct Investments on the Economy Growth Factors of India During 1991-2019

K.Pagavathi, Periyar University

2020

Rural Customers Attitude towards Internet Banking Services

M.Ganesan, Periyar University

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2024

A Study on the Impact of Experimenter-Induced Factors on Millennial and Generation Z Using Subliminal Concepts with reference to Unilever Logo

M.Priya, Periyar University

2024

A Study on the Impact of Foreign Direct Investments on the Economy Growth Factors of India During 1991-2019

K.Pagavathi, Periyar University

2020

Rural Customers Attitude towards Internet Banking Services

M.Ganesan, Periyar University

2019

A Study on the of Stock Brokers on Investors’ Investment Decision with Special Reference to BSE, Mumbai

N.Lakshmi Kavitha, Bharathiar University

2017

A study on the Role of Luxury Behavioral Science Segmentations in Determining the Luxury Values and Purchases in Tamil Nadu with reference to Luxury Clothing, Accessories and Appliances

E.Jothi, Periyar University

2017

A Study on the Influence of Inflation over Bombay Stock Exchange Consistency.

Ganapathi Subramaniam Mahadevan, Bharathiar University

2015

Salient Service Quality and Usage Pattern of SBI ATM’s in Salem town.

P.Geetha, Periyar University

2015

Evaluation of Gold Price Trend and Investigation of Purchasing Sequential Patterns of Ornamental Gold Buyers in Tamil Nadu

P.Mohandass, Periyar University

2015

An Analytical study of Net Asset Values and behavioural finance perspective of mutual funds investors in Tamil Nadu.

S.Sivaraman, Periyar University

2014

MSMEs in Tamil Nadu: Contemporary Developments, Administrative Problems and Key Factors for their Success (with special reference to Coimbatore)

R.Leelavathy, Periyar University

2013

SHGs – A Panacea for the Socio – Economic Development of Transgender in Tamil Nadu

M.Suguna, Periyar University

2013

Marketing of Women Self Help Groups Products – SWOT Analysis (with special reference to Chennai district)

D.Bhuvana, Periyar University

2012

A Study on the Impact of Corporate Announcements on Security Prices and Individual Investor’s Investment Behavioral Pattern

S.Kala, Periyar University

2012

Employment Generation and Well-Being of Men Self Help Groups in Salem District

D.Murugesan, Periyar University

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Membership In Professional Bodies

2010

Indian Accounting Association

Life Time

2006

Association of Economists of Tamil Nadu

Life Time

2010

Indian Accounting Association

Life Time

2006

Association of Economists of Tamil Nadu

Life Time

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Membership In Committees

2016

Acted as Member for Board of Studies in Periyar University

Member

2014

Admission Selection Committee Member

Member

2014

Acted as Inspection Committee Member- PRIDE –Study Centre

Member

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2016

Acted as Member for Board of Studies in Periyar University

Member

2014

Admission Selection Committee Member

Member

2014

Acted as Inspection Committee Member- PRIDE –Study Centre

Member

2014

Acted as Doctoral Committee Member in other Colleges/ Universities

Member

2013

Acted as Inspection Commission Member – Course Affiliation

Member

2011

Acted as Convocation Committee Member in Periyar University

Member

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Research Projects

Evaluation of logo formation-Reference to Reliance Infrastructure

Funding Agency : Reliance Infrastructure

Bakery Industry: Consumers’ Preference and Acceptance Level of Sri Saravana Bakery

Funding Agency : Sri Saravana Bakery, Salem

Comparative Analyse of Gold Schemes of AVR Jewellery in Salem

Funding Agency : AVR Jewellery, Salem

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Evaluation of logo formation-Reference to Reliance Infrastructure

Funding Agency : Reliance Infrastructure

Bakery Industry: Consumers’ Preference and Acceptance Level of Sri Saravana Bakery

Funding Agency : Sri Saravana Bakery, Salem

Comparative Analyse of Gold Schemes of AVR Jewellery in Salem

Funding Agency : AVR Jewellery, Salem

To identify the way of motivating workers

Funding Agency : Mark Preserve Products, Coimbatore

To study the manufacturing level of employee

Funding Agency : Nivathitha Hi-Tech, Coimbatore

To identify How to improve the work culture

Funding Agency : Jayam Engeering and Tools, Coimbatore

To evaluate the workers’ efficiency

Funding Agency : Aravind Engineering Coimbatore

To measure the thoughts of non tax payers about the stock market STOCKRICH, Chennai

Funding Agency : STOCKRICH, Chennai

To identify the rate of success of sub-brokers in transforming retail traders and investors as profit earners in the current Indian stock market.

Funding Agency : ECTRA Equity Commodity Trading and Research Academy, Chennai

The Impact of NABARD Refinance on Socio-Economic Development of Self Help Groups in Tamil Nadu

Funding Agency : UGC

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Patents




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